PULLMAN

CLIENT

Accor

TYPE OF CLIENT

Hotel

BRIEF

Reimagine the Pullman brand from the ground up, crafting a new strategic positioning and a contemporary visual identity that celebrates its heritage while defining its future.

WHAT WE DID

Created a distinctive visual identity inspired by the brand’s heritage, including a bespoke color palette, typography,

RESULT

The Pullman brand is now a visionary social hub, uniting modern travelers through immersive cultural experiences and innovative design.

With its redefined identity,

Pullman continues to inspire progress while offering a seamless blend of heritage and contemporary sophistication, ensuring its relevance for a global audience.