IHG Hotels & Resorts

What we did


A celebration of creativity, community, and culinary excellence

Totem stands as a culinary hub nestled in the bustling heart of Clerkenwell, tailored specifically for the varied tastes of the creative community.

The brand is designed to celebrate the essence of Clerkenwell's architectural marvels by infusing them into our visual identity. Inspired by the intricate details found in the local architecture, our design ethos echoes the neighborhood's rich history and contemporary flair.

In collaboration with our interiors team, we crafted a design that seamlessly blends bold form with understated elegance. Inspired by the nearby surroundings, we incorporated familiar hues such as brickwork, contrasting them with a striking colour palette.