Marc Bevan

What we did

Strategy, Branding, Interior Design

Crafting a contemporary British culinary experience in an iconic location

Situated above London’s iconic Borough Market, ROAST has been a staple of the dining scene for over two decades.

Our role was to redesign the brand & interior, focusing on their core values of redefined elegance, outstanding quality and simplicity.​

Roast Borough Market, Floral Hall Facade

The geometry and Victorian architecture of The Floral Hall (1856) influences both the branding and interior design

In particular the pineapple statues located on the roof, as pineapples were traditionally a symbol of wealth and royalty, where as today they are more easily accessible thus expressing the Roast principle of being an affordable luxury.

Drawing inspiration from these architectural details to shape our designs for the visual identity and interior look and feel, including floral motifs throughout the space, juxtaposed against the irregular diamond shape of the building.

The consistent guest experience is delivered across the bespoke tableware and uniforms, with the pineapple motif adorning plates and cups as well as staff jackets via solid brass pins.

Three distinct areas were created in the new layout: The Orangery, The Restaurant and The Floral Hall. For the Orangery, a canopy of British flowers weaves its way from the entrance overhead creating a space where diners can enjoy afternoon tea and overlooking the market below.

Architectural plan for Roast restaurant based in Borough Market designed by 3Stories Interior Design and Branding creative agency
Wide angle view inside of British traditional premium food Roast Restaurant Borough Market, London designed by 3Stories Interior Design and Branding creative agency

The kitchen pass faces out onto the main restaurant, showcasing the local ingredients and culinary mastery, reinforcing the authentic approach to the brand with Beef Wellington and other British classics on display.

The centrally located bar is built from English oak with arch details across the face offset against a deep red marble top.

Open kitchen view inside Roast Restaurant London, Borough Market featuring metal hanging lights and chefs moving around
Italian glass custom made chandelier detail shot inspired by The Floral Hall in Roast Restaurant Borough Market, designed by 3Stories Interior Design and Branding creative agency.
Private dining room view inside Roast Restaurant with a detail of the victorian Floral Hall facade facing the London Bridge train tracks

The double height floral hall section of the restaurant is surrounded by beautiful arched decorative windows with a bespoke glass chandelier, flooding the space with natural light from breakfast to cocktail hour.

Victorian inspired women toilets wc inside Roast Restaurant Borough Market, London featuring vintage style sinks and mirrors, pineapple wallpaper and checkered floor tiles
Tan leather and orange velvet upholstered wooden chairs facing a white tablecloth dining table, featuring a custom made lineart decorative rug inside Roast Restaurant, Borough Market London

©Gareth Gardner
©The Makers Photography & Film
©Ben Webb