HOLD

Client

City & Provincial Properties

What we did

Strategy,Branding, Interiors

A self storage service that helps you make space for what matters

From the outside, self storage is an industry that seems pretty quiet, until you need to use it. Then it's a loud arena to enter into: brands are big, safe, sure, bold and brightly coloured.

Member key card design for Hold Self Storage company, featuring a repeated modern, minimal, asterix logo, relatable tone of voice and content, designed by 3Stories Interior Design, branding and agency London

When tasked with designing a new self storage brand that could break through the industry noise, our research and intuition pointed us in the direction of focusing of the "self" in self storage. The result is HOLD: adaptable, accessible storage solutions to give you space to move, breathe & change.

We developed a set of asterisks as the primary graphic element. They symbolise the brand promise: to make space for what matters and evoke the physical and emotional duality in the meaning of the name HOLD.

To break through the oversaturated, monochromatic brand space, we balanced a palette of warm neutrals with pops of contemporary bright colours.

Website design for Hold Self Storage company, featuring a repeated modern, minimal, asterix logo, relatable tone of voice and content, designed by 3Stories Interior Design, branding and agency London
Business cards for Hold Self Storage company, featuring a repeated modern, minimal, asterix logo, relatable tone of voice and content, designed by 3Stories Interior Design, branding and agency London

This broad palette also allows flexibility across a growing brand and its multiple touchpoints.‚Äč

Brand Guideline strategy page excerpts for Self Storage company, showcased as a presentation grid, containing brand strategy, and visual identity in application, logo guidelines and colour use, designed by 3Stories Interior Design, branding and agency London