Simon Cohen

What we did

Strategy, Branding

A new kind of kitchen environment

Fojo curates innovative and quality cuisine, providing a space with everything their clients need to deliver their culinary vision.

Our challenge was to create an identity which simultaneously appeals to the primary client and end consumer. We did this through our ‘Seriously Playful’ approach, enabling the identity to connect at both levels.

Built on the core values of Dynamic, Trusted & Passionate – Fojo (the Food Dojo!) uses engaging typography, quirky illustrations and a fresh image style to create a flexible and lively design palette.